German startup Circunomics has established its first international office in Detroit, Michigan, advancing its expansion into the U.S. battery market. This strategic move places Circunomics in a key region for battery development and electric vehicles, with the United States recording over 1.3 million electric vehicle registrations last year and anticipating significant market growth in the coming years.
Adam Willmouth has been appointed as the Managing Director of Circunomics’ U.S. operations. Willmouth brings a wealth of experience from his previous roles at Accenture and Oracle, as well as his involvement in Virto’s eCom and Marketplace Platform, which achieved Gartner’s Magic Quadrant status. His track record of opening offices in the U.S., Latin America, and Asia is expected to be instrumental in driving Circunomics’ international growth. Willmouth’s expertise in digital transformation, marketplace expansion, and the automotive industry is set to enhance the company’s strategic positioning and operational effectiveness.
Circunomics recently completed a Series A financing round, securing over eight million euros in investment. Co-founder and CEO Felix Wagner stated that this funding will support the internationalization and growth of Circunomics’ Battery Lifecycle Management solution. This solution aims to optimize the utilization and disposal of lithium-ion batteries by integrating industry partners across the entire battery supply chain.
The establishment of the Detroit office is intended to foster closer collaboration with local automotive manufacturers, battery suppliers, energy storage providers, and recycling companies. This presence is expected to create new revenue opportunities and contribute to the sustainability of the battery industry. Jan Born, Co-Founder and CTO of Circunomics, emphasized the company’s focus on AI-driven analytics for determining battery state of health, predicting maintenance needs, and enhancing second-life applications for batteries.
Circunomics is mindful of the current market volatility and geopolitical changes impacting the electric vehicle sector. CEO Felix Wagner highlighted the company’s commitment to sustainable and profitable growth, supported by enthusiastic investors, despite potential challenges from market fluctuations and geopolitical developments.
The expansion into the US market is just the first step in Circunomics’ global reach. Felix Wagner states that, “Circunomics is proceeding step by step in a commercially sustainable manner. We are keeping a close eye on the current volatility in the market development of e- vehicles and on the geopolitical changes across all continents. As seen in 2024, sudden changes within the battery market can bring challenges and require adjustments. However, with the support of enthusiastic investors, we are on a solid path to a profitable, sustainable, and bright future.”
Source: CX Press
