DNS Capital, LLC is the dedicated investment office and internal merchant bank for the business enterprises of Gigi Pritzker, Michael Pucker, and their family. Since its founding in Chicago in 2014, the firm has grown to manage investments in more than 40 companies. Rooted in a legacy of stewardship, DNS Capital approaches each partnership with a long-term mindset, balancing value growth with attention to values and human capital. Beyond capital provision, the firm offers advisory services such as merger and acquisition support, business appraisal, and management guidance, working closely with owners, management teams, and entrepreneurs.
DNS Capital typically commits $25 million to $100 million in initial equity per transaction, supporting ventures at every stage, from seed rounds through mature growth companies. The firm targets market-leading businesses with earnings of $10 million to $50 million and invests across a broad range of industries, including business services, consumer goods, financial technology, industrial manufacturing, and internet enterprises. A flexible, patient strategy allows DNS Capital to tailor its capital structure to each opportunity, ensuring shared goals and fostering sustainable growth.
Alongside its broad mandate, DNS Capital has shown interest in clean technology. In December 2023, the firm backed NeoCarbon, which develops direct air capture systems using cooling towers, and participated in a $12 million Series A financing for Stratus Materials, a company developing next-generation cathode materials for lithium-ion batteries. Stratus Materials’ innovations aim to remove cobalt and reduce nickel and lithium content, improving energy density, lowering cost, and addressing material availability and safety factors relevant to electric vehicle applications.
