B2B Marketing & Communications

Expert marketing services and support for businesses in the battery industry.

How we assist

B2B Marketing Support
for Battery Industry & Suppliers

Successful B2B marketing and communications require a unique combination of technical content, creative marketing, and technical skills. We have the industry knowledge and marketing experience to help you build brand awareness, connect with your audience, and convert leads into customers. Depending on your specific needs, we can work with your internal team, act as your marketing department, or fall somewhere in between.

Battery Tech Network Cylindric Battery Cell

Our Services & Support

To grow your Battery Business and to the Innovate Battery Technology market

B2B Marketing Strategy

To build a strategic marketing plan that will capture the attention of your prospects and differentiate you in the marketplace, you must first truly understand your consumers, your marketplace, and your competitors.

We can help you gather the necessary insights, develop a marketing strategy, and define the best tactics and channels for your target audience to minimize the risk of failure and achieve the best results.

Digital Marketing Support

Digital marketing is now an essential part of B2B marketing strategies. Businesses can reach their target audience more efficiently, promote their products or services to a specialized audience and invest in digital campaigns at a much lower cost than traditional marketing tactics.

We can support your in-house marketing teams with digital marketing methods, content creation and channels such as websites, blogs, social media, email marketing, SEO and PPC advertising.

Content Development

Content marketing is an important part of any marketing strategy, but scientific and technical content is extremely difficult to develop. Most companies lack the internal resources to develop content at the pace required.

Scientific or professional writing is a highly specialized field. We can help you create content such as a case study, white paper, e-book, or any other type of scientific or technical content.

SEO Copywriting

Copywriting is a specialized field that requires expertise in crafting effective, professional, search engine optimized, scientific content. To excel in this discipline, you must first identify the precise keywords that will give your business a competitive SEO edge.

We provide professional copywriting services that empower you to create engaging, SEO-optimized digital content tailored to your business needs.

Paid Search and advertising

Paid search and advertising are essential because they provide targeted access to leads, increase visibility, target segmented audiences, and drive website traffic. Paid search (PPC) can provide immediate results and support your SEO efforts.

You can get the most out of your advertising budget while reaching the audience you are targeting and meeting your marketing objectives.

Social Media Marketing

Social media marketing is essential for businesses to effectively connect potential customers. By strategically leveraging social media channels, companies can expand their visibility, enhance brand awareness, drive audience engagement, and educate the public about their latest technological innovations.

We can help you evolve your social media marketing to increase visibility and establish a strong relationship with your life science audience.

Graphics Design

There are numerous ways to stand out, but a good design of your collateral can be an especially effective tactic for your marketing. Bring your brand to life with professionally designed graphics and convey your complex ideas through an engaging visualization.

We can create designs, graphics, infographics, banners, and backgrounds for your marketing and sales enablement that match your brand identity.

Video content creation

Video content is a great way to connect with your target audience, increase brand awareness, present products and services, tell a story, or improve customer experience. It also makes their content more accessible to a wider range of potential customers.

We can create and edit a variety of video formats, including on-demand webinar videos, interviews, social media video content, and more.

Marketing Automation

Companies need automation in B2B marketing to streamline operations, improve efficiency, and eliminates repetitive and inefficient tasks. Automation is not just a convenience, but a necessity for B2B companies aiming to remain competitive in a fast-paced market.

We can help you enhance productivity, improve customer experiences, and drive measurable growth.

We partner with and support your internal marketing teams, providing them with the tools, guidance and skills to efficiently design, deploy, monitor and optimize advanced performance-based marketing campaigns and support business growth.

The founder of the Battery-Tech Network

Scientist with a marketer's mind

Throughout my career, I’ve seamlessly integrated science, research, and marketing to drive innovation and protect our environment. I began as a scientist, where I contributed to environmental protection and technological innovation. As a researcher, I helped develop new analytical technologies, and later, as a marketing manager for a global leader, I oversaw the creation, implementation, and evaluation of marketing initiatives. Today, I empower companies to advance technological innovation and effectively engage professional and scientific audiences through strategic, creative, and innovative solutions.

Julian Renpenning, PhD

Supporting B2B Marketing & Business Development
Scientific Marketer & Consultant

Challenges in B2B Marketing and Communications

Strategies for growing your battery business

Traditional marketing and business development approaches can be challenging to apply in emerging market sectors, especially in the rapidly evolving and competitive battery technology industry. Overcoming these challenges requires agility, strategic planning, continuous improvement and, in many cases, specialised expertise. The dynamic nature of the battery market highlights the importance of adaptability and a data-driven approach to the development and implementation of effective growth strategies.

Resource Constrains

Marketing resources are often limited, especially for startups. This could limit the extent and scale of marketing initiatives that are required to generate awareness and interest of your business or products to grow.

Subject Matter Complexity

Technical and content marketing about product innovations, updates, and solutions in battery technology can be complex to convey. You may require a subject-matter expert for your marketing.

Market Research & Strategic Marketing

The business world is undergoing a digital transformation, and companies need to adapt to new marketing technologies and platforms to remain competitive. For traditional businesses and startups that are unfamiliar with digital tools and solutions.

Promotional Content Development

Creating a compelling value proposition and developing relevant content that differentiates the brand from the many competitors or services is always a challenge.

Building a Trusted Brand

Building credibility and authority through digital channels is both essential and challenging in an industry where trust is critical. Investing in educational content and projects can reflect a company's commitment to informing and educating the public.
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and Find Out How We Can Support Your Business