Duracell, a leading battery manufacturer, has announced plans to relocate its research and development headquarters to Atlanta. This move is expected to enhance the company’s innovation capabilities and provide access to a robust talent pool in the technology and engineering fields.
The decision comes as part of Duracell’s strategic initiative to invest in advanced technologies and sustainable practices in battery production. Atlanta’s vibrant tech ecosystem and proximity to numerous universities are seen as key factors that will support Duracell’s ongoing commitment to research and development.
In a statement, a Duracell executive noted, “Relocating our R&D headquarters to Atlanta will enable us to leverage the skills of the local workforce and collaborate more effectively with various research institutions.” This relocation aims to foster innovation in battery technology, aligning with global shifts towards sustainable energy solutions.
The company also plans to work closely with local communities and governments in Atlanta to facilitate research projects that address current energy challenges. Duracell’s focus on enhancing its R&D capabilities underpins its efforts to develop long-lasting and efficient battery solutions for consumers and industries alike.
Source: Business Wire
