Generational is a leading automotive technology company focused on enhancing confidence in the used electric vehicle (EV) market. The company specializes in certifying the battery health and real-world range of pre-owned EVs, addressing a critical need for transparency in this expanding sector. By providing accurate and accessible battery diagnostics, Generational enables car buyers to make informed decisions and gives retailers a distinct advantage through verified battery condition. This focus helps to reduce buyer hesitancy and increase sales in the used EV ecosystem, making transactions smoother and more reliable.
Battery Technology
Generational’s core technological offering centers on comprehensive EV battery health diagnostics and certification. The company leverages a proprietary battery assessment tool that connects to a vehicle’s On-Board Diagnostics (OBD) port, allowing for a quick and precise evaluation of the battery’s State of Health (SoH). This diagnostic process provides an easy-to-understand percentage, benchmarked against manufacturer specifications, to estimate the real-world range capabilities of the EV. The results are delivered through an intuitive mobile application, designed for ease of use by dealership personnel with minimal training.
Beyond direct testing, Generational collects and analyzes extensive data on battery degradation patterns and vehicle performance from numerous EV battery tests. This data infrastructure supports valuable insights for stakeholders across the automotive value chain, including fleet management, remarketing, and insurance providers. While Generational does not develop new battery chemistries or manufacture battery components, its expertise lies in real-world measurement, benchmarking, and software-driven analytics for lithium-ion EV batteries. This approach helps to increase the longevity and health of batteries, which are crucial factors in determining the resale value and environmental impact of electric vehicles.
Recent Projects
Generational has recently marked several achievements demonstrating its commitment to advancing EV battery health certification. The company secured backing from the Advanced Propulsion Centre UK, highlighting its role in innovation within low-carbon automotive technologies. This support is part of broader UK Government initiatives to drive innovation in the sector. Generational was also recognized as the Winner of the Car Dealer Power Awards – Product Innovation of the Year, an award voted on by automotive dealers themselves, underscoring the practical value and impact of their solutions in the market.
Investors
Generational is supported through non-equity programs and grants, rather than traditional private venture capital investments. The company is a member of the Greentech Alliance, providing it with networking opportunities and visibility within the green technology sector. Generational has also participated in the MassChallenge Accelerator, a program known for supporting high-potential startups focused on carbon reduction. Furthermore, the company received public funding from the Advanced Propulsion Centre (APC) TDAP Grant, an initiative dedicated to advancing low-carbon automotive technologies in the UK.
Business Details
Location: London, United Kingdom
Website: https://generational.ac/
LinkedIn: https://www.linkedin.com/company/100858508
