Morrow Batteries is moving into the final stage of its transition to full-scale series production, with production lines already operational and the first commercial deliveries due to begin soon. The company has adopted a “partnership-first” strategy designed to attract long-term investment, establish strategic alliances and secure offtake agreements that will support technology validation and growth.
Once commercial production officially starts, Morrow will implement a standardized manufacturing framework covering battery sales, warranties and customer commitments. According to Executive Chair Ann Christin Andersen, this achievement is significant for an independent European cell manufacturer. “We’ve reached an important milestone,” she said, “but there’s still much work ahead. To maintain momentum, we have prioritized cash preservation and resource focus.” As part of this plan, Morrow will consolidate its operations in Arendal and Grimstad and will close its Oslo office.
The European battery sector is currently challenged by global overcapacity, pricing pressure from low-cost imports, rising capital costs and uncertainties in supply chains and industrial policy. Despite these headwinds, Morrow has developed proven cell technology and established strong manufacturing capabilities. The company now seeks strategic investment and collaboration to fully realize its potential and reinforce its market position.
Acting Chief Executive Officer Jon Fold von Bulow emphasized the importance of industrial alliances. “Working with strategic partners will accelerate technology validation and secure offtake agreements,” he explained. “A partnership-first approach will help safeguard our liquidity and drive value creation.”
In connection with the operational consolidation, Chief Financial Officer Steffen Føreid and Co-Founder and Executive Vice President Pål Brun have decided to pursue new opportunities. Both executives will support the leadership team with key strategic deliverables during a transition period.
