Porsche is refocusing its battery activities amid a slower-than-expected rise in electric vehicle markets and shifting regulatory conditions in the United States and China. Under the revised strategy, Cellforce Group GmbH will operate as an independent research and development unit dedicated to high-performance battery cell and system development rather than pursuing large-scale cell production.
Originally, Porsche planned to scale Cellforce’s pilot factory in Kirchentellinsfurt to an annual output of around 1 gigawatt-hour, with a second production site to follow. However, the company has concluded that global volumes are insufficient to achieve the economies of scale required for in-house cell manufacturing. As a result, the expansion plans have been shelved. Porsche will still harness the technical expertise developed at Cellforce, integrating it into future R&D work and supplying development orders to the unit through PowerCo, the Volkswagen Group’s battery competence center.
Porsche will support affected Cellforce employees with socially responsible personnel measures, including facilitated introductions to open positions at PowerCo sites. This approach reflects the company’s commitment to its workforce while responding to changing market dynamics.
Despite these adjustments, Porsche remains committed to electrification. In the first half of 2025, approximately 57 percent of its European deliveries were electrified vehicles—exceeding the target set at its initial public offering—while the global electrification rate reached around 36 percent. Porsche’s all-electric Taycan and Macan models continue to set benchmarks for performance and charging speed, and the lineup will soon expand with an all-electric Cayenne and a new electric 718 sports car.
Looking ahead, Porsche plans to maintain a diversified powertrain portfolio, offering combustion, hybrid and electric options across all segments well into the 2030s. The company’s product strategy aims to balance market demand with technological innovation, ensuring flexibility amid evolving regional conditions.
Source: Porsche Newsroom
