Several Porsche and Volkswagen dealerships in central and southwestern China have reported operational abnormalities, according to recent media reports and official statements. Affected locations include the Zhengzhou Zhongyuan Porsche Center, Guiyang Mengguan Porsche Center, and Zhengzhou Dongjin Volkswagen Center. The sales operations at the Beijing Shijingshan Porsche Center are also expected to halt shortly.
Footage and customer accounts show some showrooms completely emptied of vehicles, with reports that cars were removed overnight. Consumers have expressed concern over unresolved deposits for vehicle purchases and prepaid maintenance packages. On December 25, Porsche China issued a public apology acknowledging the disruptions at its Zhengzhou and Guiyang outlets. The company confirmed that it is cooperating with law enforcement and regulatory authorities to verify the situation and protect consumer interests.
Dong’an Holdings, the parent company managing the affected dealerships, stated that all staff at these locations have been placed on leave. The group indicated that it will address customer deposits and maintenance package payments in batches, though no definitive timeline for resuming normal operations has been provided.
Local government authorities have set up working groups to collect consumer complaints and facilitate dialogue between the dealer group and customers. Any civil disputes or financial claims are being directed to court or police channels.
This suspension comes amid broader challenges in China’s luxury vehicle market. Porsche deliveries in China declined by 26 percent year-on-year to 32,200 units in the first three quarters of 2025, down from a peak of 95,000 units in 2021. Globally, Porsche deliveries fell 6 percent to 212,500 units over the same period. The brand reported operating profits of 40 million euros for the first three quarters of 2025, reflecting a 99 percent drop compared to the prior year, with China cited as a key factor.
Porsche China’s chief executive, Pan Liqi, has confirmed plans to optimize the dealership network in response to market conditions. The number of authorized Porsche sales outlets, which was around 150, is projected to decrease to approximately 120 by year-end 2025 and to about 80 by the end of 2026. Current official listings show 116 Porsche Centers in China.
Volkswagen operates over 2,600 dealerships nationwide, and only the specified outlets are affected by the recent disruptions. Industry observers emphasize the importance of enhanced dealer oversight and stronger coordination with regulators to safeguard consumer rights and prevent similar incidents in the future.
Source: CarNewsChina
