Dr. Ing. h.c. F. Porsche AG has approved a series of measures under its strategic realignment, following the planned sale of its stakes in Bugatti Rimac and the Rimac Group. The Executive Board and Supervisory Board have resolved to discontinue three subsidiaries and implement workforce reductions affecting more than 500 employees.
Porsche Chairman of the Executive Board Dr. Michael Leiters stated that the company must concentrate on its core automotive activities, adding, “Refocusing on our core business is the indispensable foundation for a successful strategic realignment. This forces us to make painful cuts—including our subsidiaries.”
Cellforce Group GmbH, based in Kirchentellinsfurt, will be closed after discussions with the works council, as it no longer has a viable long-term perspective within Porsche’s technology-open powertrain strategy. Approximately 50 employees are affected.
Porsche eBike Performance GmbH, a joint venture in Ottobrunn and Zagreb established to develop and market high-performance e-bike drive systems, will discontinue operations due to fundamentally changed market conditions in the e-bike segment. This closure will impact around 350 employees.
Cetitec GmbH, located in Pforzheim and specializing in data communication software for Porsche and the broader Volkswagen Group, will also be wound down. Shifts in the market environment and development priorities have reduced demand for its services. Closure discussions with the works council will address the situation of about 60 employees in Germany and 30 in Croatia.
These actions are designed to streamline Porsche’s organizational structure and concentrate resources on its primary automotive business as part of a broader effort to strengthen competitiveness and drive future growth.
Source: Porsche Newsroom
